PPC Consulting Services
Give your website and your customers the experience that they need. Let us help your website and webpages get to the top of Google for organic search success. With over 20+ years of experience in SEO, we know what it takes to get there.
Do you need PPC help for your website?
We help businesses increase website traffic, generate more conversions, and turn ad spend into real customers instead of wasted budget. Our PPC consulting experts identify the hidden opportunities in your current campaigns the inefficiencies quietly draining your budget without producing results.
What Our PPC Consulting Covers
Our PPC services fall into a few core areas, each addressing a different part of what makes a campaign actually perform:
Campaign Structure & Strategy
PPC audits — a full review of your existing campaigns that identifies exactly where budget is being wasted and where opportunity is being missed
Campaign consolidation — combining fragmented, overlapping campaigns into a cleaner structure that's easier to optimize and often performs better
Landing page optimization — the ad only does half the job; we make sure the page it sends traffic to is built to convert
Targeting & Reach
Keyword optimization — refining which search terms trigger your ads so spend goes toward the searches most likely to convert
Negative keywords — excluding irrelevant searches that waste budget without producing qualified clicks
Location adjustments — targeting (or excluding) specific geographic areas based on where your actual customers are
Search partner management — controlling whether your ads show on Google's partner network sites, not just Google search itself
Remarketing — re-engaging people who've already visited your site or shown interest, typically at a lower cost and higher conversion rate than cold traffic
Ad Creation & Testing
Ad copy generation and Responsive Search Ads (RSAs) — Google's current ad format that tests multiple headline and description combinations automatically to find what performs best
Ad extensions — the additional links, phone numbers, and information that expand your ad and improve click-through rate
A/B testing — systematically testing different ad and landing page variations to know what's actually driving results, not guessing
Google Experiments — Google's built-in testing feature for comparing campaign strategies head-to-head with real data
Bidding & Platforms
Bidding optimization — adjusting bid strategy to get the most conversions for your budget, rather than overpaying for clicks
Bid scheduling (dayparting) — adjusting bids by time of day and day of week based on when your actual customers are converting
Microsoft Ads — extending your reach beyond Google to capture the meaningful share of search traffic Microsoft/Bing controls, often at a lower cost per click
Measurement
Conversion tracking — properly set up tracking so you know exactly which campaigns, keywords, and ads are producing real business results, not just clicks
This is just the foundation. Every PPC engagement is built around your specific business, budget, and goals, not a generic template applied the same way to every client.
Get Your Free PPC Consultation
Every project is different in size, needs, and timeline because we build strategy around your specific goals, not a one-size-fits-all package. Book your free 30 minute consultation and tell us what you're trying to achieve.
Proof, Not Just Promises
Rather than tell you we're "industry-leading," we'll show you real results. ASM Digital Consulting's founder also runs digital strategy for NeedAnAttorney.net, a live AI-powered legal matching platform meaning our recommendations are tested on a real, active business, not just theory.
See our case study and results for the specific numbers behind our approach to digital marketing strategy.
Frequently Asked Questions
How is PPC different from SEO?
PPC buys immediate visibility through paid ads, traffic stops the moment you stop paying. SEO builds organic visibility that compounds over time and keeps working without continuous spend. Most businesses benefit from both: PPC for immediate results while SEO builds a durable foundation underneath it.
How much should I budget for PPC?
It depends on your industry, competition, and goals a highly competitive market with expensive keywords requires a different budget than a niche, low competition space. We help you build a budget based on realistic cost per click data for your specific market, not a generic number.
How quickly will I see results from PPC?
Unlike SEO, PPC can generate traffic and leads immediately once a campaign launches. That said, campaigns typically need an initial testing and optimization period often a few weeks before performance is fully dialed in.
What's a Responsive Search Ad (RSA), and why does it matter?
RSAs are Google's current ad format, where you provide multiple headlines and descriptions and Google's system automatically tests combinations to find what performs best for each searcher. Setting these up correctly, with genuinely differentiated messaging, has a real impact on click-through and conversion rates.
Should I advertise on Microsoft Ads too, or just Google?
It depends on your industry and audience, but Microsoft Ads often reaches a meaningful, sometimes underserved audience at a lower cost per click than Google. We typically recommend testing it alongside Google rather than relying on Google exclusively.
Do you offer PPC audits without a long-term contract?
Yes. Every engagement starts with an audit of your current campaigns (or a strategy build if you're starting from scratch) so you know exactly what's being recommended and why before committing to ongoing management.
What information do you need to get started?
Fill out the form below with your website, company details, and what you're hoping PPC can do for your business. We'll review your situation and follow up to schedule your free consultation.